Have you ever been to one website and begin getting their ads on Your Facebook Feed? They are referred to as “remarketing” or retargeting.
The basic idea is to install an application that stores a cookie on your website that helps Facebook to identify the user. Then, you buy Facebook ads and choose your visitors to your website as your intended audience.
Contrary to what many believe, Facebook ads don’t cost the same amount of money, and you are in control of the amount you’d like to spend. For more details, check out our step-by-step instructions for installing Facebook Retargeting pixels in WordPress.
Let your posts stand out with the ability to open your Graph.
Open Graph is metadata you can include to your content and choose how it is displayed when shared on social media sites such as Twitter and Facebook click here.
Normally, Facebook will automatically find your post’s appropriate title and description. If you don’t specify in advance what image you want to use, it will randomly choose any image from your post that may not be appealing.
The easiest method to implement Open Graph metadata on your website is to use Yoast SEO. Yoast SEO plugin. You can modify a post when you’ve installed it and then scroll down to the Yoast SEO box. Click on the tab for social sharing before uploading your Open Graph image.
Images are a great tool in attracting your visitors to click something. This leads us to our next point.
Upload Photos and Images to Get More Likes
A study by HubSpot found that pictures posted on Facebook result in 53% more likes and 104 percent more comments than an average post. This is why top brands post many images on their Facebook pages.
Images of services, products, employees, holidays and random quotations can work great on Facebook. You can use free applications such as Canva to create stunning informational graphics, quotes, and other images you can post on your Facebook page.
Track Your Facebook Users in WordPress
You might be asking how I can determine the extent to which my efforts to gain Facebook likes have paid off? The easiest way is to look at your page’s Facebook Insights report.
But, it’s not telling the amount of traffic you’re getting from Facebook to your website and how they perform.
You’ll need to set up Google Analytics within WordPress to do this. Once you’ve installed it, you’ll be able to look at your Facebook traffic by clicking Acquisition >> Channels Social report.
For more information, read this step-by-step article about monitoring your Facebook users within Google Analytics.
This article should help you to discover the best ways to gain more followers on Facebook. It is also possible to look through our selection of the top WordPress SEO plugins that can increase the number of visitors to your site.
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Reply to Comments
Comments are a great way to bring life to social platforms, not just Facebook. They’re the most effective way to connect with your customers and create a vibrant community around your site and brand.
When people leave comments on the Facebook pages, Facebook starts showing them your posts more frequently. To increase this effect, you can make it easier for users to leave more feedback by answering their questions via your page on Facebook.